Technology

MLSs, lead gen, Liquid Death: Inman’s Top 5

· 5 min read
MLSs, lead gen, Liquid Death: Inman’s Top 5

Every Friday, we round up the most popular, most read, most critical stories of the week to give you a quick catchup on the big headlines you might have missed in the hustle and bustle of the workweek. Here’s this week’s Top 5 as chosen by our readers.

P.S. Don’t miss The Download, our weekly column that breaks down one of the week’s top stories and equips you with what you’ll need to meet next Monday head-on.

How strict are the MLSs? Here’s how Compass saw it

Robert Reffkin | Compass CEO at ICNY ’24 | Photo by AJ Canaria Creative Services

As it geared up to fight for rules that were favorable to its private listings strategy, Compass set out to understand where hundreds of MLSs stood — and to create a 1-to-5 ranking system.

The MLS is under attack. Realtor.com’s CEO explains why

On this episode, Damian Eales gives his unfiltered take on the future of the MLS, the dangers of private listings, and why the industry needs to stop the infighting and start serving the consumer.

7 lead-gen strategies to ignite your real estate business in 2026

Jimmy Burgess

If you want 2026 to be your best year ever, you will need to generate and convert more leads than you’ve done in the past. Jimmy Burgess shows you how.

Long Island attorney accused of gambling away $750K earmarked for his client’s home purchase

Lawyer Peter Giattino is facing felony charges for allegedly stealing $750,000 from a real estate client. He’s accused of spending the funds on gambling and other personal expenses.

What Liquid Death and E.L.F. can teach agents about standing out

As feeds get noisier and platforms more unpredictable, the brands that stand out are taking risks. From Liquid Death and E.L.F.’s culture-first approach to shifts in discovery, AI and visual storytelling, the real advantage is clarity — not scale — and a point of view audiences can recognize and trust.

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Topics: Compass | Jimmy Burgess | Realtor.com | Robert Reffkin | Zillow Show Comments Hide Comments Sign up for Inman’s Morning Headlines What you need to know to start your day with all the latest industry developments Sign me up By submitting your email address, you agree to receive marketing emails from Inman. Success! Thank you for subscribing to Morning Headlines. Read Next Zillow exec: AI should give agents 'time to go do the human stuff' Zillow exec: AI should give agents 'time to go do the human stuff' $4.6T in real estate will pass on to Gen X, millennials in next decade $4.6T in real estate will pass on to Gen X, millennials in next decade Sellers outnumber buyers as home prices barely inch up Sellers outnumber buyers as home prices barely inch up Realtor.com launches MLS-led collaborative search experience Realtor.com launches MLS-led collaborative search experience More in Agent Industry veterans launch real estate true crime podcast Industry veterans launch real estate true crime podcast Mauricio Umansky The world is an uncertain place. Mauricio Umansky is focused on growth and survival revenue stacking strategy Stop trying to 'scale': Why revenue 'stacking' is the strategy you need AI and real estate SEO Showing up, being relevant in an AI age: A new era for real estate SEO

Read next

  • How this luxury pro became 1 of Elliman's top agents every year
  • The deal is done: Compass and Anywhere have officially merged
  • Sellers outnumber buyers as home prices barely inch up
  • Realtor.com launches MLS-led collaborative search experience

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Douglas Elliman's top agents How this luxury pro became 1 of Elliman's top agents every year The deal is done: Compass and Anywhere have officially merged The deal is done: Compass and Anywhere have officially merged Sellers outnumber buyers as home prices barely inch up Sellers outnumber buyers as home prices barely inch up Realtor.com launches MLS-led collaborative search experience Realtor.com launches MLS-led collaborative search experience