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Humaniz is betting on AI and proprietary data to reinvent real estate recruiting, breaking the industry’s dependence on MLS-based agent records.

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Humaniz, an AI-powered recruiting and team management software company, is preparing to launch a new proprietary agent data platform designed to reduce the real estate industry’s reliance on MLS-based recruiting tools.

The Dallas-based company announced this week that its 2026 roadmap centers on AgentIntelligence, an AI-driven recruiting platform built to enable outreach using signals not captured by legacy MLS systems. The move reflects a broader push by proptech vendors to rework agent-recruiting infrastructure to draw on data sources beyond transaction records.

“The industry doesn’t have a software tooling problem; it has an input problem,” Chris Giannos, founder and CEO of Humaniz, said in a statement. “If your data can’t reliably tell you who the agent you’re trying to recruit actually is or how to reach them, everything downstream is 10x harder. AgentIntelligence is being built to fix that core problem.”

Most recruiting software today relies on MLS feeds originally designed for compliance and transaction reporting, not for identifying, engaging, or prioritizing agents for recruiting, Humaniz executives said. AgentIntelligence is being developed independently of MLS systems, with a proprietary agent data matrix that continuously refreshes agent profiles using a broader set of indicators.

According to the company, those signals will include career stage, brokerage and team affiliation, market activity, public performance indicators, online presence, and promotional behavior. The goal is to give brokerages and teams a more complete, actionable picture of who agents are and when they may be open to recruiting conversations.

Humaniz said the platform is being designed not as a static database but as an execution layer. AgentIntelligence will coordinate AI-driven outreach across SMS, email, and direct mail while handling identity resolution, prioritization, compliance, and messaging from a single system.

“Proprietary data only creates leverage when it’s activated correctly,” Humaniz Chief Technology Officer Mike Nicklas said in the statement. “AgentIntelligence is being built to move recruiting from brute-force guesswork to precision execution.”

Giannos founded Humaniz after scaling his own real estate team from two agents to more than 200 in just over two years. The company says its existing platform has generated more than 28,000 agent introductions in the past year and contributed to more than $3 billion in closed transactions.

As part of its broader roadmap, Humaniz also plans to launch a Humaniz-powered agent job board, expand AI-driven recruiting communications, offer done-for-you recruiting execution, and integrate direct mail with digital recruiting workflows.

The company will preview AgentIntelligence during a live webinar on Feb. 19.

Email Nick Pipitone

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