Nick Shaw at Alto says the CRM provider saw sales leap 37% in 2025 with a huge increase in Q4.
21st Jan 20260 350 1 minute read David Callaghan
CRM provider Alto is reporting a record year of growth after “a standout” Q4 performance.
The final quarter of last year was one of the company’s best, as it recorded annual sales jumped 37%.
There was a 76% increase in sales in Q4 compared to Q4 2024, with December delivering a 91% year-on-year leap.
Strongest month in five yearsIt was Alto’s second-best December ever, and the strongest in five years [since the Covid Pandemic].
Alto says it added more new users across 2025 than any of its nearest UK CRM competitors.
Early last year, Alto launched as a standalone brand after previously being part of Houseful group that includes Zoopla.
Last year was a defining year for Alto.”
Nick Shaw, Chief Revenue Officer at Alto (main picture, inset), says: “Last year was a defining year for Alto. 2025 was our strongest year of growth to date, and Q4 was the perfect way to close it out.
“Delivering one of the best quarters in the company’s history shows that Alto’s momentum is real, repeatable, and accelerating,” he says.
“What’s changed isn’t just the numbers, it’s the confidence we’re seeing from agents.”
Two-week onboardingAlto says its ability to get agents live in as little as two weeks continues to set it apart in a crowded CRM market, alongside continued investment in the product, from its prospecting tool, to intelligent AI, AML and other embedded compliance offerings.
And Riccardo Iannucci-Dawson, CEO at Alto, says: “2025 was the year our strategy truly clicked into place. The results we’ve seen are the outcome of sharper focus, clearer leadership, and an unwavering commitment to building a platform for agents that genuinely lives up the promise of being the last CRM they’ll ever need.
“The strength of our year-end performance gives us huge confidence heading into 2026.”
More on Alto
TagsAgency CRM software supplier Alto Software Riccardo Iannucci-Dawson 21st Jan 20260 350 1 minute read David Callaghan Share Facebook X LinkedIn Share via Email