TPFG lifts financial advice team to over 300 with acquisition

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The Property Franchise Group, parent company for Belvoir and Martin & Co, has acquired a financial services company linked to the Mortgage Advice Bureau.

21st Jan 20260 377 1 minute read David Callaghan

TPFG has acquired a controlling stake in a financial services firm to boost its mortgage advisers team to over 300.

The group purchased a 85% share in Smart Advice Financial Solutions (SAFS), which is linked to the Mortgage Advice Bureau.

Based in South Gloucestershire, SAFS boasts 34 financial advisers, and is one of the MAB’s largest ‘appointed representatives’, the biggest in its region.

Significant options

The firm is able to access 90 lenders through its tie-up with MAB, which gives it significant options for customers.

TPFG says the move signals its intention to grow its business further into the financial services sector.

Its board issued a statement to the City saying it “believes the acquisition will support the group’s growth strategy by expanding its client base and strengthening its ability to drive mortgage, remortgage and protection activity across its property franchise network”.

We see significant opportunity to scale the division across a broader footprint.”

And Michelle Brook, Financial Service Director at The Property Franchise Group (main picture), says: “We’re very pleased to welcome Smart Advice Financial Solutions to the Group, further expanding our team of professional advisers.

“We see significant opportunity to scale the division across a broader footprint, and we remain focused on increasing advisor productivity alongside recruitment to support our ambitions.”

Major role

The group’s financial services team now totals 315, and last year it said financial services was playing a major role in its business model.

Interim results posted in September showed financial services revenue jumped 59% to £12.2 million, with 12,800 mortgages arranged compared to 12,000 previously.

TPFG is the UK’s largest multi-brand property franchisor, operating 18 brands including Belvoir, Hunters, Martin & Co and Whitegates across more than 1,900 outlets.

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TagsMichelle Brook TPFG Mortgate Advice Bureau TPFG 21st Jan 20260 377 1 minute read David Callaghan Share Facebook X LinkedIn Share via Email